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Monitoring mobilization

a discursive psychological analysis of online mobilizing practices

Auteur(s) Petra Sneijder; Baukje Stinesen; Maartje Harmelink; Annette Klarenbeek
Publicatiedatum 2018
Publicatietype Artikel
Kenniscentrum Hogeschool Utrecht, Kenniscentrum Economisch Sterke en Creatieve Stad
Lectoraat Crossmediale Communicatie in het Publieke Domein
Samenvatting The purpose of the paper is to describe the ways in which people use language to achieve mobilization. Recognizing and anticipating the discursive practices that are used online, for instance for mobilization, increasingly is a primary concern for professionals in crisis communication or issue management. A discursive psychological perspective is drawn upon to conduct a qualitative analysis of the interactional and rhetorical features of mobilization on two Facebook event pages, and to discover patterns of talk. The study offers important insights for communication professionals (for instance, in the domain of crisis communication), enabling them to recognize mobilizing practices in other contexts and designing an adequate response.
Trefwoorden Social media, Rhetoric, Crisis communication, Communication practitioner
Taal Engels
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Gepubliceerd in Journal of Communication Management
Jaargang/Volume 22 nr. 1
Paginabereik 14-27
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